Date Published 27 April 2026
One of the hardest conversations we have with sellers is about pricing — because while overvaluing a property may win an instruction, it rarely delivers the result the seller actually needs.
That was exactly the situation with this beautiful detached home on Littlehampton Road, Worthing.
Before instructing Matthew Anthony, the owners had been on the market with another agent for an extended period. The property had been significantly overvalued and tied into a lengthy agency agreement, which ultimately meant valuable time was lost and the move they needed to make was delayed.
Once their contract ended, they asked for our advice.
Our assessment was clear: this was a fantastic property in a strong location, but the pricing needed to reflect genuine buyer demand rather than an optimistic marketing figure. By being honest from the outset and positioning the home correctly, we were able to relaunch it with a strategy designed to generate real interest from motivated buyers.
The property itself had huge appeal. This beautifully renovated and extended detached period home blended character features with high-spec modern living, creating something genuinely special in the BN13 market. The standout feature was the superb open-plan kitchen/dining space, complete with bi-fold doors, a large central island and seamless access to the garden — exactly the type of lifestyle-led layout modern family buyers are looking for.
The house also benefited from multiple reception spaces, three generous bedrooms, a luxury family bathroom, integral garage and a large secluded rear garden with patio and gazebo, giving it broad appeal to growing families and upsizers alike. Its location near highly regarded schools and commuter routes added further value.
Once relaunched with the right pricing and presentation, buyer confidence improved significantly.
We successfully agreed a sale and guided the transaction through to completion at £567,000 — a result the sellers were delighted with, not just because of the price achieved, but because it enabled them to make the move to the new area they needed to relocate to.
This sale is a strong reminder that pricing a property correctly from day one is one of the most important factors in achieving a successful sale. Overpricing may sound appealing initially, but in reality it can cost sellers both time and opportunity.
At Matthew Anthony, we believe in giving honest, evidence-based advice — even when that means saying what a seller may not initially want to hear. In the long run, that approach consistently delivers better outcomes.
